United Airlines texts customers live radar maps during weather delays

United said it will now text customers live radar maps when delays occur due to weather events, to keep them apprised of factors affecting their flight's status.

The airline wants to keep customers in the loop in the event of delays and provide them with as much information as it can, perhaps to temper passenger frustration when their travel plans are interrupted due to circumstances out of the company's control. 

"United's latest innovation — real-time radar maps — can help customers understand how inclement weather in one part of the country can impact a flight elsewhere," United said in a statement announcing the effort.