Uniforms are getting weaved as Olympics arrives to capital of fashion
The Hindu
The Olympic jerseys are being designed by famous designed around the world before the Paris Olympics
Sure, they call it the City of Light. But Paris is also the City of Fashion, one of the most influential fashion capitals of the world for decades, no, centuries (remember Louis XIV?)
So it’s no surprise that fashion designers across the globe are busy getting their national team uniforms ready for their unique spotlight. When it comes to high-end Olympic fashion — be it for festive opening ceremonies, or for competition — all runways lead to Paris.
Stella Jean will be there, styling each of Haiti’s dozen or so athletes herself. Ms. Jean, an Italian-Haitian designer based in Rome, figures she has exactly two seconds, on opening ceremony night, to make an impression on the world — an impression that may reverberate for years. “For these athletes, it’s a victory just to be here,” says Ms. Jean, whose vivid, colourful design is intended to highlight the cultural vitality of the Caribbean nation.
On the other end of the size (and budget) spectrum is Ralph Lauren, who will outfit hundreds of athletes of the US team at opening and closing ceremonies, for the ninth time. Mr. Lauren, who’s presenting a casual look of blue jeans and blazers, is of course one of the world’s richest designers, along with Giorgio Armani, who has been designing Italy’s uniforms since 2012.
Countless other designers have gotten involved — including, this year, more young, “indie” labels eager to make a splash. It’s also a chance to emphasize qualities such as sustainability in fashion and adaptability, too, as in designs for the Paralympics.
During the design process, the team from Lululemon, outfitting Canada’s athletes for the second time, says they listened carefully to the athletes, and how they felt in the clothes. “When you feel your best, you perform your best,” says Audrey Reilly, creative director for Team Canada at the athletic apparel company.
She recalls listening to Alison Levine, a Paralympian who uses a wheelchair, and learning the athlete had nothing suitable to train in — so she wore medical scrubs.
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