Two major U.S. chain restaurants could combine and share dining spaces
CBSN
Two of America's large chain restaurants may soon be combined. Applebee's and IHOP, both owned by Dine Brands Inc., may soon have dual-branded locations that share a back-of-house and a blended front-of-house, according to an earnings call from the company last week.
Dine Brands CEO John Peyton said they've already tested out the model on eight "prototypes" internationally, including the newest Applebee's-IHOP restaurant in Leon, Mexico.
The company hopes to open in the dual-branded restaurants in the U.S. when they find "the right opportunity to introduce it," Peyton said on the call.
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