Two Democratic-aligned firms to partner and focus on Latino engagement for 2024 election

Two major Democratic-aligned public affairs firms are partnering to focus on underserved communities and Latino engagement as the party tries to win seats in Congress and help President Biden win a second term.

Leaders with the firms SKDK and Conexión confirmed the development to CBS News earlier this week. Conexión co-founder Adrian Saenz described the firm as "100% Latino owned, Latino-led" in an interview with CBS News. 

"The real opportunity, I think, for both of us is the opportunity to leverage each other's capabilities, capacity, networks, to better sort of meet the need that exists out there," Saenz said.