Twitter Launches "Super Follows" To Let Star Users Make Money From Subscriptions

The move came as Twitter strives to be a preferred online venue for clickable stars and to boost its own income in ways that don't clutter the platform up with ads or promotions.

Twitter on Wednesday launched a long-promised "Super Follows" feature that lets creators sell subscriptions for access to special content. The move came as Twitter strives to be a preferred online venue for clickable stars and to boost its own income in ways that don't clutter the platform up with ads or promotions. Influencers like makeup artists or sports experts will be able to offer "behind the scenes" content, early access or other perks to their subscribers for a fee ranging from $3-$10 per month. "With Super Follows, people can create an extra level of conversation on Twitter to interact authentically with their most engaged followers - all while earning money," Twitter product manager Esther Crawford said in a blog post.