Trump says Bud Light should be given a "second chance" after Dylan Mulvaney backlash

Former President Donald Trump is asking his supporters to give Anheuser-Busch a "second chance" after Bud Light's marketing promotion last year with transgender TikTok star Dylan Mulvaney sparked a backlash among some customers.

Some conservatives, including singers Kid Rock and Travis Tritt, vowed to boycott Bud Light over its teaming up with Mulvaney, causing sales to tumble and toppling the beer brand from its perch at the time as America's best-selling brew. 

Trump's message comes just days before the Super Bowl, when Bud Light will return to the championship game with a humorous ad and a chance to make its pitch to hordes of beer drinkers. In a post Tuesday on Truth Social, Trump called Anheuser-Busch's promo with Mulvaney "a mistake of epic proportions, and for that a very big price was paid."