Trump is launching another business full of potential risks and conflicts if he wins
CNN
Donald Trump on Monday will unveil a new cryptocurrency business during an evening address from his Mar-a-Lago estate, the latest venture that stands to benefit the former president as he seeks another four years in the Oval Office.
Donald Trump on Monday will unveil a new cryptocurrency business during an evening address from his Mar-a-Lago estate, the latest venture that stands to benefit the former president as he seeks another four years in the Oval Office. Details on the new business, which will be called World Liberty Financial, are limited, but Trump’s sons have spent weeks promoting it. The GOP nominee himself has teased the latest expansion of his family’s business empire from the same social media account that carries his political messaging. “We’re embracing the future with crypto, and leaving the slow and outdated big banks behind,” Trump wrote on X as he invited his followers to tune in to Monday’s announcement. The virtual event is expected to proceed as planned despite Sunday’s apparent assassination attempt on Trump while golfing at his club in West Palm Beach, Florida. No major party nominee has ever leveraged their candidacy for personal profit quite like Trump has during his third White House bid. Since entering the race nearly two years ago, Trump has netted millions of dollars selling new items featuring moments from his political life while also generating billions of dollars in wealth through a social media site where he speaks directly to supporters. His fans can buy coffee table books featuring pictures and letters from his presidency or, if they prefer, a Trump-themed Bible. He has sold $399 golden sneakers and recently advertised to supporters “fifty all new stunning digital trading cards” for purchase at a cost of $99 each. Buy 75 and get access to a dinner gala with Trump, plus pieces of a suit he wore in his debate against President Joe Biden. “These cards show me dancing and even holding some bitcoins,” Trump said in a video posted to Truth Social.