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Trump debuts new product line: Watches selling for up to $100,000

Trump debuts new product line: Watches selling for up to $100,000

CBSN
Thursday, September 26, 2024 08:36:31 PM UTC

Donald Trump announced a new merchandise line on Thursday: A line of watches selling for up to $100,000 each. In a Truth Social post, the former president described the timepieces as "truly special" and suggested one "would make a great Christmas gift."

The bespoke watches are the latest merchandise effort from Trump, who has licensed his name for use with a number of products in recent months, ranging from "Never Surrender High-Tops" for $499 a pair to new "President Donald J. Trump First Edition" silver coins selling for $100 each. 

The Trump watch line is offering two models, dubbed the Trump Victory Tourbillon and the Fight Fight Fight Watch. The Tourbillon watch is "almost entirely" crafted from 18 carat gold and includes 122 diamonds, according to the Trump watch website. It also includes a tourbillon mechanism, a high-end component that is designed to improve a watch's accuracy, and carries a $100,000 price tag. 

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