TRAI gives three days' time to entities for complying with telemarketing rules

TRAI gives three days' time to entities for complying with telemarketing rules

The Hindu

Entities who need to send out bulk messages to their customers, such as those involved in banking, logistics and e-commerce, will need to complete the registration process within three days to comply with telemarketing rules, failing which they will be barred from sending out commercial communication to customers, telecom regulator Trai said on Friday. The Telecom Regulatory Authority of India (TRAI) on Tuesday suspended the newly-implemented norms for commercial text messages for one week, following major disruptions in SMS and one-time password (OTP) deliveries for banking, payment, and other transactions.
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