Tourism Jasper harnessing power of AI: ‘The sky is the limit’
Global News
Tourism Jasper is exploring how AI could be used on everything from travel patterns and seasonal hiring to human-wildlife conflict and adaptation to climate change.
An Alberta tourism agency is researching how artificial intelligence could help optimize operations and improve the visitor experience.
It could be used on everything from travel patterns, weather, accommodation occupancy and seasonal hiring to human-wildlife conflict and adaptation to climate change.
Tourism Jasper partnered with the Alberta Machine Intelligence Institute after its 2022 Dark Sky Festival.
“We’ve been working with AMII for about a year now,” Tourism Jasper CEO James Jackson said, “on basically incorporating AI into our festival programming for our Dark Sky Festival.
“Everything from how our drone light show is programmed — it uses machine learning — to space exploration, to everything in between. It’s been a really great partnership so far and the sky is the limit from here.”
Dark Sky featured AMII guest speakers last year and will showcase three again at the 2023 festival in October.
“Given AMII’s core competency in research and given our emphasis on data intelligence and business intelligence over the last few years, we sort of came to the conclusion that we should take the partnership to the next level.”
Jackson said Tourism Jasper has been making data-based decisions for some time.
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