Tourism Australia's new campaign isn't about travel -- it's about vaccination

Tourism Australia's latest ad isn't about going on vacation -- it's about getting vaccinated against the coronavirus. The "It's Our Best Shot for Travel" campaign launched on August 16 in newspapers, on TV, online and across social media.

(CNN) — The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign. But Tourism Australia's new ad isn't about going on vacation -- it's about getting vaccinated against the coronavirus. The "It's Our Best Shot for Travel" campaign launched domestically in Australia on August 16 in newspapers, on TV, online and across social media.