Toronto Tempo unveiled as handle for new WNBA team as leak accelerates unveiling
Global News
Canada's new WNBA franchise will be called the Toronto Tempo, a handle officially unveiled with some haste Thursday morning after it was leaked the previous day.
Canada’s new WNBA franchise will be called the Toronto Tempo, a handle officially unveiled with some haste Thursday morning after it was leaked the previous day.
The name appeared — briefly — on a team drop-down menu on the league’s official website.
Team president Teresa Resch took it all in stride.
“Well, nothing ever goes as planned,” she said in an interview. “But yeah, we would have loved to have our merchandise ready and be able to roll that all out at once. But we’re still really excited to share the name and logo and colours.”
The logo shows a light-blue basketball emblazoned with a T and leaving a trail, as if in motion. Resch said the team colours will be blue and red, calling it “a modern take on a very familiar Canadian colour palate.”
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Toronto issued a “call for inspiration” in August, asking fans from across Canada to “share ideas, hopes and suggestions” for everything from the team’s name to its colours and identity.
A group of designers and advisers then reviewed the contributions to develop a shortlist of options, subject to a full legal review, including a trademark search. The final name was chosen by team and league leadership.
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