Top Olympics sponsor Toyota pulls Games-related TV ads
The Hindu
The extraordinary decision by the country’s top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday’s opening ceremony
Toyota won't be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors. The extraordinary decision by the country’s top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday’s opening ceremony. "There are many issues with these Games that are proving difficult to be understood," Toyota Chief Communications Officer Jun Nagata told reporters Monday.
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