Top climate change deniers posts weren’t labelled on Facebook, report says
Global News
Facebook did not add labels to half of posts pushing content from top climate change deniers, according to an analysis from the Center for Countering Digital Hate.
Facebook did not add labels to half of posts pushing content from top climate change deniers, according to an analysis from the Center for Countering Digital Hate.
The research, released on Wednesday, also follows news that lawyers for Facebook whistleblower Frances Haugen have filed a new complaint with the U.S. Securities and Exchange Commission this month claiming the company misled investors about its efforts to tackle climate change and COVID-19 misinformation.
Facebook, now known as Meta Platforms FB.O, has long been under scrutiny over the spread of misinformation on its platforms. The company said last year it would add informational labels to some posts about climate change, to direct users to its new Climate Science Information Center hub.
The UK-based Center for Countering Digital Hate (CCDH) in a report last November identified a list of 10 digital publishers whose articles it said accounted for about 69% of Facebook interactions with climate denial articles, dubbed the “Toxic Ten.”
This week, CCDH said that in an analysis of 184 posts pushing articles featuring climate denial content from these publishers, 50.5% of posts did not have information labels.
CCDH said it had analyzed posts published between May 2021 and January 2022, after Meta announced its labeling feature had been rolled out to a number of countries including the United States.
“During the time frame of this report, we hadn’t completely rolled out our labeling program, which very likely impacted the results,” said Meta spokesman Kevin McAlister. Meta said the initial phase of its labeling effort was only directed at posts seen by a small subset of users.
However, between Dec. 20 and Jan. 20, five out of 12 posts analyzed by CCDH did not have a label.
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