Tony Bennett and Lady Gaga's newest collaboration to debut this fall
CNN
Tony Bennett and Lady Gaga have teamed up with ViacomCBS for a global cross-brand takeover that will include multiple projects across CBS, MTV and Paramount+.
"We are honored to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS' biggest cross-platform music talent collaboration to-date" said Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS. "With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop shop for artists to showcase their global music releases and creative content of all varieties."
The deal ties in with Bennett and Gaga's new album, "Love for Sale," which will be released Oct. 1. The title track "Love For Sale" debuts Friday, and the video will have ab MTV Global premiere at 12PM ET.
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