Toblerone to ditch Matterhorn logo over "Swissness" law
CBSN
Candy lovers everywhere might have to scan store shelves a little harder next time they're craving a Toblerone. That's because the popular Swiss-made confection, sold in more than 100 countries, is undergoing a rebranding to remove references to Switzerland as the chocolate bar's production is partially relocated from its central European production center.
Toblerone's U.S-based parent company, Mondelez International, will shift some aspects of the triangular-shaped candy's manufacturing to Bratislava, Slovakia, a Mondelez spokesperson told CBS MoneyWatch. The shift will require Toblerone, whose shape and logo is based on the nearly 15,000 foot Matterhorn peak, alter the text on its packaging in accordance with a Swiss law that restricts products' use of words and imagery that evoke the country's likeness.
"For legal reasons, we have to adapt our packaging to the Swissness legislation and, among other things, remove the Swissness notice on the front of the Toblerone pack," the Mondelez spokesperson told CBS Moneywatch in a statement.
