TNT’s NBA future is up in the air. But it now has tennis
CNN
With the future of the NBA on TNT remains uncertain, Warner Bros. Discovery is bolstering its sports portfolio with a new one: Tennis.
Although the future of the NBA on TNT remains uncertain, the cable network will at least have tennis. Warner Bros. Discovery, CNN’s parent company, announced Tuesday a 10-year deal to become the new US home for the French Open tennis tournament beginning in 2025, a move that underscores how live sports remain a draw for cable networks in the age of cord-cutting. Under the “new expansive deal,” all roughly 900 matches will air live on the streaming platform Max, with featured matches on TNT and TBS and a new whip-around show on truTV. Bleacher Report and House of Highlights will become digital hubs for the prestigious two-week tournament, which begins yearly in late May. Variety first reported the deal on Friday. “Roland-Garros perfectly aligns with our global sports strategy and our commitment to adding premium live sports content to our TNT Sports portfolio,” said Luis Silberwasser, Chairman and CEO, TNT Sports, in a release. Financial terms weren’t publicly disclosed, but a source familiar with the deal confirmed to CNN that it’s worth $650 million. The Athletic was first to report the cost of the deal.
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