Tinder And Other Dating Apps Fuelling Addiction, Lawsuit Claims
NDTV
Examples of the strategy cited in the document are the use of "push notifications" and incentive rewards.
Six users of Tinder, Hinge and others have filed a lawsuit in San Francisco, claiming that these dating apps are designed to make their users addict. According to CBS News, the lawsuit was filed against Match Group Inc - the Dallas-based company that is owner of a bevy of dating platforms - on Valentine's Day. In the 58-page complaint, the individuals have said that these apps "have altered social reality. A millennium of traditional courtship has been replaced by technology".
The complaint further said that online dating has made it convenient for people seeking to find connection through relationships, but the users have paid a weighty price. "The truth is the apps are designed to be addictive."
Talking about the Match Group, these individuals said it "affirmatively represents the Platforms as effective tools for establishing off-app relationships while secretly doing everything in its power to capture and sustain paying subscribers and keep them on-app".
