Time to ban flavoured vapes, WHO says, urging tobacco-style controls
Global News
The WHO on Thursday urged governments to treat e-cigarettes similarly to tobacco and ban all flavours, threatening cigarette companies' bets on smoking alternatives.
The World Health Organization (WHO) on Thursday urged governments to treat e-cigarettes similarly to tobacco and ban all flavours, threatening cigarette companies’ bets on smoking alternatives.
Some researchers, campaigners and governments see e-cigarettes, or vapes, as a key tool in reducing the death and disease caused by smoking. But the U.N. agency said “urgent measures” were needed to control them.
Citing studies, it said there was insufficient evidence that vapes helped smokers quit, that they were harmful to health and that they could drive nicotine addiction among non-smokers, especially children and young people.
More 13-15 year olds are using vapes than adults in all WHO regions helped by aggressive marketing, it continued.
“Kids are being recruited and trapped at an early age to use e-cigarettes and may get hooked to nicotine,” said Tedros Adhanom Ghebreyesus, WHO Director-General, urging countries to implement strict measures.
The WHO called for changes, including bans on all flavouring agents like menthol, and the application of tobacco control measures to vapes. Those include high taxes and bans on use in public places.
The WHO has no authority over national regulations, and only provides guidance. But its recommendations are often adopted voluntarily.
The WHO and some other anti-tobacco organisations are pushing for stricter regulations on newer nicotine products, taking aim at the alternatives on which some cigarette giants like Philip Morris International PM.N and British American Tobacco BATS.L are basing their future strategies.