Tim Hortons' Roll Up To Win contest's 'technical error' leaves some Maritime customers feeling duped

Three Maritimers have been left with a bad taste in their mouths after Tim Hortons' Roll up To Win contest told them they won $10,000, when in fact, they had not.

Three Maritimers have been left with a bad taste in their mouths after playing Tim Hortons Roll up To Win contest.

All three purchased a Tim Hortons drink on Monday from the popular coffee chain and after they digitally rolled up their rim, they were told they had won $10,000 from the contest.

However, the excitement of winning a big chunk of money turned bittersweet when the coffee and doughnut franchise told the contestants they hadn't won at all, citing a technical error that impacted the contest's opening day.

"I did my roll and then instantly on my screen, it came up in huge letters 'Winner,''' said Sarah Smith, who purchased a drink from Tim Hortons in Hantsport, N.S., Monday morning.

Smith said she was shocked with excitement and took a screengrab of the announcement on her app.

"It said congrats, Sarah Smith, you just rolled a $10,000 prepaid American Express card," she said, who then filled out some information in the Tims App and verified her email address.