Tim Hortons refutes potential lawsuit for Roll Up To Win prize snafu

Tim Hortons insists a potential class action lawsuit involving customers who were sent an email by mistake during the company's Roll up to Win contest has "no merit."

Tim Hortons insists a potential class action lawsuit involving customers who were sent an email by mistake during the company's Roll up to Win contest has "no merit."

Approximately 500,000 customers across Canada received the emails from the coffee giant on Wednesday, erroneously claiming customers had won a boat and a trailer worth more than $68,000, according to court filings by the Montreal-based law firm LPC Avocats.

Over 2,000 social media users joined a Facebook group where many shared their frustration with having been told they received the prize, only to be later told it was sent by mistake, without any compensation.

Tim Hortons apologized for the mistake and asked customers to disregard the content of the email.

LPC Avocats submitted an application for a class action lawsuit with the Superior Court of Quebec on April 19. The lawsuit has yet to be certified as it awaits an authorization hearing to move forward.

The firm alleges the company violated the Consumer Protection Act, which states merchants are bound to statements or advertisements about their services, including the Roll Up To Win contest.

The class action is seeking punitive damages of $10,000 for every customer who received the email and potential other damages, to be determined by a judge.