TikTok Shop was going to be the next big thing. A potential ban could change that
CNN
Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it first launched last year. Then the content creator grossed over $102,000 in sales when he hosted a live event on Black Friday and went from skeptic to believer.
Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it launched last year. Then the content creator grossed over $100,000 in sales when he hosted a live event on Black Friday and went from skeptic to believer. Autade is known for sharing tech-related tips and tricks on his TikTok channel, “kaansanity.” He took to TikTok Live for the first time on Black Friday and Cyber Monday weekend to promote gadgets like headphones and game consoles. “It was my first time going live, and to make $102,000 in 10 hours was just insane. I didn’t expect it at all,” he said. TikTok Shop allows users to buy and sell products without leaving the app. The sales platform combines entertainment and retail, making it particularly popular among Gen Z buyers, and it continues to grow. It has over 500,000 sellers in the US, including brands like L’Oréal, PacSun and Scrub Daddy. TikTok Shop raked in $100 million in single-day sales this Black Friday — that’s triple the number from 2023, according to the company. Over Black Friday and Cyber Monday weekend alone, the shop saw a 165% increase in shoppers year-over-year, according to a statement by the company this month. However, a US appeals court this month upheld a law that requires TikTok’s Chinese parent company, ByteDance, to sell the app by January 19 or face a US ban. That ban could grind the sales platform’s progress to a halt — but creators who spoke to CNN say that they’re sticking with TikTok Shop anyway because they don’t think a ban will actually happen.
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