Tiger Woods and Nike’s ‘seismic’ partnership is over. Where do they go from here?
CNN
“It was a hell of a round, Tiger.”
“It was a hell of a round, Tiger.” And just like that, one of the most prolific commercial partnerships in the history of sport was over. After 27 years, 15 major championships, 82 PGA Tour wins and hundreds of millions of dollars in endorsement contracts, Tiger Woods and Nike announced the end of their collaboration on Monday. When Nike and Woods sealed their first deal in 1996, a 20-year-old – just turned professional – became heir to a $40 million fortune. Promised across a five-year deal, the numbers were remarkable for any athlete, let alone for a rookie – yet Woods was a remarkable professional debutant. A six-time junior world championship winner and the first three-peat US Amateur champion, as Nike looked to sign the most talented prodigies across the sporting world, few came more prodigious than the Stanford University starlet.
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