Tiffany & Co. names BTS star Jimin as brand ambassador

Tiffany & Co. has named BTS member Jimin as its newest brand "ambassador," marking the company's latest foray into the burgeoning Asian luxury goods market.

Under the partnership, the K-pop star will appear in ad campaigns for Tiffany and attend high-profile branding events. A still shot from the luxury jeweler's upcoming advertising campaign, out this spring, features Jimin sporting several of the brand's "Lock" bracelets.

"It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry," Jimin said in a statement.