Thousands take to London streets demanding cleaner water

London: Thousands of people marched through central London on Sunday demanding action on cleaning up Britain s rivers and seas. Environmental activ...

London: Thousands of people marched through central London on Sunday demanding action on cleaning up Britain's rivers and seas.

Environmental activist and singer Feargal Sharkey and adventurer Bear Grylls were among those planning to join The March for Clean Water, which was backed by groups including Greenpeace, the Wildlife Trusts and British Rowing.

Protesters are demanding reviews of water regulator Ofwat and the Environment Agency along with stricter enforcement for water companies who break existing pollution rules.

River Action said that there were around 15,000 marchers, who were encouraged to wear blue and to bring a sample from a body of water close to their heart.

Many wore elaborate costumes, while others held signs reading "tides not turds", "cut the crap" and "water for life".