This social app prohibits edited photos to encourage users to be more authentic. It's growing fast
CNN
BeReal, a photo-sharing platform, might be considered the anti-influencer app. Instead of stylized images, users can only post unfiltered pictures via their phone's camera. Its emphasis on spontaneous authenticity is striking a chord.
There's a newer photo-sharing app -- and it's not like other social media platforms.
The app is called BeReal. And while you may not have heard of it, a lot of young people are signing up. Its active monthly users have skyrocketed this year by more than 315%, according to data from Apptopia, which tracks and analyzes performance.
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