
This meat is soon disappearing from Chipotle's menu
CNN
Chipotle's smoked brisket was always intended to be a limited-time menu item. But it's been so popular that the offering is ending earlier than planned.
The company revealed in Thursday's earnings call that the brisket promotion will end in November, meaning it will just be on sale for partial quarter. Usually Chipotle's limited-time offerings, such as last year's carne asada, are on sale for a full quarter.
In a call with financial analysts, CEO Brian Niccol said the strong brisket sales are a "direct result of degree response from the consumer" that helped bolster its third-quarter sales.
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