‘The Tortured Poets Department’ will expand Taylor Swift’s reach as a businesswoman
CNN
Taylor Swift is continuing her lucrative legacy with the release of her 11th studio album, “The Tortured Poets Department,” out Friday at midnight.
Taylor Swift is continuing her lucrative legacy with the release of her 11th studio album, “The Tortured Poets Department.” Swift commands a fiercely dedicated fan base — one that helps her break streaming records, crashes websites, and sells out major stadiums across the world. Her latest album is expected to draw that same burning enthusiasm from fans, yet again. It’ll be an extension of her legacy not just as a pop superstar, but also as a businessperson. Swift proved just how much economic power she wields in 2023. Tickets for her career-defining “Eras” tour sold out almost immediately, fans splurged on merchandise while attending her concerts, the film of her tour broke box office records in its opening weekend, and Swift herself became a billionaire along the way. Swift achieved remarkable feats that would be impressive for any typical business leader running a Fortune 500 company. She provided an excellent case study of understanding your customers and giving them what they want. “She’s a powerhouse, business-wise,” Armen Shaomian, an associate professor of sport and entertainment management at the University of South Carolina, told CNN.
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