The Risky Deal With Celebrity-Brand Partnerships

Celebrities often make lots of money through corporate deals, but those partnerships can go wrong and get ugly.

The fallout surrounding Ye, formerly known as Kanye West, is highlighting the hazards of celebrity partnerships and endorsements.

Several major brands — including Adidas, Gap and Balenciaga — have dropped partnerships with the rapper and fashion designer following his antisemitic remarks. For Adidas, the home for Ye's Yeezy shoe line, the decision to drop the disgraced artist is estimated to cost the company billions of dollars.

"They're prospected to lose about $2 billion or 10% of their annual revenue," attorney Mark Brutzkus said.