The risks and rewards of a Warner Bros. Discovery and Paramount merger
CNN
Picture this: You select one app on your TV, phone or computer and everything you could ever dream of watching from live football games to Succession to just about every hit movie imaginable.
Picture this: You select one app on your TV, phone or computer and everything you could ever dream of watching from live football games to “Succession” to just about every hit movie imaginable is all there. With Warner Bros. Discovery and Paramount in talks for a potential merger, that could one day become the reality. WBD CEO David Zaslav met on Tuesday with Paramount Global CEO Bob Bakish, and they broached a potential merger between the two companies, two people familiar with the matter told CNN. But an offer is not in the works, and one isn’t likely until the spring – if it happens at all. That’s because of a tax provision that was used to facilitate the WBD and Discovery merger that would tax WBD more heavily if it pursues any additional mergers before April 8, 2024. The cost of that combined subscription would likely be more affordable than what you’d currently pay for the two services individually, said Jack Kranefuss, a senior director at Fitch Ratings who specializes in rating US-based media companies. Consumers would see the biggest savings for an ad-tier subscription as opposed to an ad-free one, he added. That’s because the combined subscription would become a lot more appealing to advertisers and lead them to ramp up spending.
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