The power of morning television endures as the 'Today' show celebrates 70 years
CNN
Ten years ago Thursday morning, I was bundled up on the iconic plaza of Rockefeller Center interviewing devotees of the "Today" show. I remember meeting a mother and daughter who took a red-eye flight from Salt Lake City just to be there, on the outside of the studio looking in, for the 60th birthday of their favorite show. They gave me something that's indispensable in media: A fan's-eye-view.
Fast forward ten years, and "Today" is about to televise another party, this time for its 70th birthday. It will be more subdued this time, owing to Covid-19 restrictions and changing consumer habits. The "Today" show's highest-rated days seem to be long gone. Yet it is still a hugely profitable piece of NBC News and an important institution for NBCUniversal as a whole.
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