The Oscar Mayer Wienermobile is beefing up for summer with a new name
CBSN
The Oscar Mayer Wienermobile now has a new name for the first time in its nearly 100-year history.
The iconic hot dog-shaped vehicle will henceforth be known as the Frankmobile, the Kraft Heinz Company in a statement. While not much is different on the Frankmobile itself — aside from the new branding in the decal along the side — fans can expect a whole new hot dog at barbecues this summer.
"The newly coined 'Frankmobile' pays homage to the brand's 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever," said Kraft.
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