The oat milk wars are just beginning
CNN
It's been a big year for America's oat milk fans — and the companies serving them.
In March, Starbucks rolled out the option only to sell out a month later. Silk added oat milk to its line of plant-based milks in April. Oatly had a splashy IPO in May. And a slew of new ad campaigns, with jaunty music and cheeky banter, are vying for shoppers' attention. That's because there's a lot of money at stake for brands selling the increasingly popular dairy alternative. Sales of the item were about $316.4 million in US retail in the year ending on May 29, according to Nielsen. That's still a small market compared to non-dairy milk alternatives overall, about $2.2 billion. But oat milk is up about 1200% percent over the past two years.
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