The NFL's ratings are up. Here's why.
CNN
One month into the 2021 season, the NFL's viewership is up around 17% compared to this time last year. The league is attracting an average of roughly 17 million viewers across its various network partners, according to Nielsen data.
Those numbers are not only pretty good, but also represent a turnaround from last year. Patrick Crakes, a former Fox Sports executive turned media consultant, is not surprised.
"It's defied every trend inside media for a decade," Crakes told CNN Business. "Why wouldn't it continue to?"
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