The Newest Power Player in Luxury’s First Family

Frédéric Arnault is making big moves as chief executive of TAG Heuer. Just don’t mention the show “Succession.”

PARIS — Frédéric Arnault, the 26-year-old chief executive of TAG Heuer, may be the youngest C.E.O. of a luxury watch brand in the world. He may be the fourth child of Bernard Arnault, the third richest man in the world and the chairman of LVMH Moët Hennessy Louis Vuitton, the largest luxury conglomerate in the world (owner of TAG Heuer as well as Dior, Givenchy, Bulgari and more than 70 other brands).

He may also be the fourth child to join that family business. He may have very grand ideas about how big his particular watch brand can become. And his father, 72, who is known for his aggressive acquisition tactics, may have famously dynastic intentions when it comes to the group he has built.

But do not mention the word “Succession” within anyone’s earshot. (Well, not unless you want to invite a lot of eye rolls and annoyance.)