'The incident': More focus on direct management needed after Experience Regina rebrand, independent review finds
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An independent review has found that no changes of employment at Regina Exhibition Association Limited (REAL) will be required following the controversial "Experience Regina" rebrand.
An independent review has found that no changes of employment at Regina Exhibition Association Limited (REAL) will be required following the controversial “Experience Regina” rebrand.
The report, made public Thursday, lays out recommendations and a path forward after the REAL led tourism rebrand faced immediate backlash when several slogans were released that sexualized the City of Regina and played off the city’s name, mainly the fact that it rhymes with vagina.
“Recognizing the mistakes made in the Experience Regina brand launch, the REAL Board of Directors is committed to a constructive path forward that best represents our City and our citizens,” Wayne Morsky, chair, REAL Board of Directors said in a news release.
“The completion of the independent review is a critical step in this process, and we want to be transparent with our stakeholders and community members as we move forward.”
Recommendations include reviewing the organizational structure of REAL and Tourism Regina and ensuring “appropriate mentorship, supervision and accountability.”
Additionally, more of a focus on direct management to review internal project management, external communications and decision-making authority is required, the report read.
Tim Reid will maintain his position as the President and CEO (PCEO) of REAL.
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