The Imbalanced Structure Of How Influencers Make Money

Influencers make money online in various ways, but different platforms have different payout methods, some more "fair" than others.

There are a ton of influencers on social media, and the influencer community has grown a lot in recent years.

Data from Influencer Marketing Hub found that the industry is set to grow to approximately $16.4 billion in 2022, and last year, the global number of influencer marketing-related services — or companies who help creators grow their brand — grew by 26%.

There are a lot of major players here, including social platforms, advertisers, influencers and agencies that manage content creators. As the industry is growing in value, different platforms are working in different ways to compensate influencers fairly for their content.