
The Ikea catalog is now a podcast
CNN
Everyone has a podcast — even Ikea.
The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a "handy and hands-free" alternative to the traditional behemoth. Ikea's 2021 catalog, which is its final edition ever, is now a nearly four-hour podcast with a narrator flicking through each page and describing what's in it. Ikea explained in the prologue that it made this to give bored, home-bound people something new to listen to.More Related News