The idli dosa batter goes popular as eating out becomes rare in the pandemic

The pandemic has spurred consumer demand for the idli and dosa batter that ranks high on convenience and hygiene

How many idlis can you make with one lakh kilograms of batter? At the world’s largest idli and dosa batter preparation and packaging plant they are busy to do the math, given the soaring demand. For the record it is approximately 20 lakh idlis. Built by Bengaluru-based iD Fresh Food, the fully automated Giant Home Kitchen was inaugurated on World Idli Day, March 31, in Anekal, Karnataka. With more people staying at home, as a result of the global pandemic, idli and dosa batter is in high demand, leading to a surge in new start ups, as existing companies bolster their capabilities. “Market research shows that the pandemic has spurred consumer demand for fresh and healthy foods like the idli and dosa, and for the batter,” says Musthafa P C, co-founder and CEO, iD Fresh Food. He adds, “There has been a perceptible cultural shift in the home cooking trend in India and an increasing number of people are consciously exploring ways of preparing easy-to-cook food at home.”