The hot new place for personal finance tips? TikTok

TikTok, the Chinese-owned social media app best known for its young users and viral dance videos, is rapidly emerging as a forum for a different kind of moves: What to do with your money.

Search for #personalfinance and you'll find that videos associated with the hashtag have been viewed 4.3 billion times, while #personalfinancetips content has 33 million views. The proliferation of money talk on TikTok, which has about 1 billion monthly users, points to a swelling audience eager for help on how to handle their money.  Just ask Tori Dunlap, a money and career coach who is better known on the app as @herfirst100k. Dunlap, who focuses on helping women take control of their financial lives, joined TikTok last July and has since amassed 1.6 million followers.