The first-ever climate museum in the US is welcoming visitors in NYC's Soho neighborhood
ABC News
New York City's Climate Museum is welcoming visitors free of charge to its pop-up exhibit in Soho.
New York's new Climate Museum may call some of the most famous fashion brands as neighbors, but the emergence of this pop-up art exhibit in the heart of Soho proves that climate activism is much more than a trend.
The prime location was intentional, Miranda Massey, director of the Climate Museum, told ABC News.
"People all across the city, across the world, shop in Soho," Massey said, touting the high foot traffic that attracts those who may identify as "climate concerned." Curiosity often leads shoppers to check out the museum, she said.
The museum is unique because it brings together two things that typically exist separately: climate advocacy and the arts.