The D’Amelios Are Coming for All of Your Screens
The New York Times
TikTok’s most famous family wants to reintroduce itself on TV. Whatever that means now.
Peak screen was achieved this spring, beaming into a business meeting with Charli and Dixie D’Amelio, social media’s starriest sisters, and their parents, Marc and Heidi. Three D’Amelios idly thumbed their devices as a masked cameraman swung in for a close-up, gathering footage for the family’s upcoming documentary series on Hulu. With my own phone, I snapped a photo of the scene on my laptop’s display. Four layers of looking-glass: Marshall McLuhan would have turned cartwheels. Celebrity has changed radically since McLuhan declared “the medium is the message,” and Exhibits A and B are C and D, Charli and Dixie. The sisters’ names might elicit either eye rolls of over-familiarity — perhaps you followed along online as their wisdom teeth were removed? — or blank stares, depending on one’s proximity to TikTok.
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