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The best Super Bowl 2025 commercials (so far), according to experts
NY Post
It’s kickoff time.
Super Bowl 59 is here, with The Kansas City Chiefs facing off against the Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana (Sunday, Feb. 9 on Fox at 6 p.m.).
More importantly, the brands go head-to-head, vying for who can grab the audience’s attention with the splashiest commercials.
This year, there are almost 50 ads that are reportedly around $8 million per 30 seconds of air time.
“There’s the Super Bowl playbook, as we call it,” expert Magda Tomaszewski told The Post.
Tomaszewski, a freelance global brand director who has worked with brands such as Nike and Wallmart, explained that the usual format includes ads focusing on “nostalgia, celebrity, comedy, and often animals.”
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