The Battle for Digital Privacy Is Reshaping the Internet
The New York Times
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
SAN FRANCISCO — Apple introduced a pop-up window for iPhones in April that asks people for their permission to be tracked by different apps.
Google recently outlined plans to disable a tracking technology in its Chrome web browser.
And Facebook said last month that hundreds of its engineers were working on a new method of showing ads without relying on people’s personal data.
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