Tech platforms face 'whack-a-mole' situation in battling health misinformation

For social media companies, the question of how to make sure people have access to good information has only grown in importance as the number of platforms multiplied and people began spending increasing amounts of time online.

When Dr. Garth Graham thinks about health misinformation on social media platforms, he envisions a garden.

No matter how bountiful or verdant that garden is, even the head of YouTube's global health division admits it's often in need of tending.

"How do you weed and pull out the bad information?" he questioned.

"But also...how do you plant the seeds and make sure people have access to good information as well as high quality information?"

For social media companies, these have become perennial questions that have only grown in importance as the number of platforms multiplied and people began spending increasing amounts of time online.

Now, it's not uncommon to spot misinformation with almost every scroll.

A 2022 paper published in the Bulletin of the World Health Organization reviewed 31 studies examining how prevalent misinformation is. The analysis found misinformation in up to 51 per cent of social media posts associated with vaccines, up to 28.8 per cent of content associated with COVID-19, and up to 60 per cent of posts related to pandemics.