"Taylor Swift Effect" boosts ticket sales for upcoming Chiefs-Jets game
CBSN
The so-called "Taylor Swift Effect" is not just boosting Travis Kelce and the Kansas City Chiefs, but other NFL teams. Swift, who appeared in Kelce's box at the Chiefs game on Sept. 24, is affecting tickets to the team's upcoming game against the Jets at Met Life Stadium on Oct 1.
Since Swift's headline-making appearance at Arrowhead Stadium – which she exited hand-in-hand with Kelce – fans have speculated that she might watch him play again on Sunday. In an attempt to be in the presence of the pop star at Met Life Stadium, fans have apparently been scooping up tickets, with several ticket sales sites reporting a boost.
StubHub, a ticket resale platform, saw a 175% jump in Chiefs-Jets ticket sales three days after Swift's appearance at the Sept. 24 Chiefs game, a representative for the company told CBS News. Nearly 20% of tickets for the Oct. 1 game were sold the night of Swift's appearance. The Chiefs-Jets game is also the second highest-selling game for the weekend, behind the Patriots-Cowboys game.
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