Target Ending DEI Goals As Trump Returns To White House

Walmart and other prominent brands have also recently scaled back diversity, equity and inclusion initiatives that are under attack from conservatives.

NEW YORK (AP) — Discount store chain Target said Friday that it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come under attack from conservative activists and, as of this week, the White House.

The Minneapolis-based retailer said the changes to its “Belonging at the Bulleye” strategy would include ending a program it established to help Black employees build meaningful careers, improve the experience of Black shoppers and to promote Black-owned businesses following the police killing of George Floyd in 2020.

Target, which operates nearly 2,000 stores nationwide and employs more than 400,000 people, said it also would conclude the diversity, equity and inclusion, or DEI, goals it previously set in three-year cycles.

The goals included hiring and promoting more women and members of racial minority groups, and recruiting more diverse suppliers, including businesses owned by people of color, women, LGBTQ+ people, veterans and people with disabilities.

In a memo to employees, Kiera Fernandez, Target’s chief community impact and equity officer, as a “next chapter” in a decades-long process to create “inclusive work and guest environments that welcome all.”