Taco Bell enlists 'world's largest influencer' for new ad campaign
CNN
It's not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon.
On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the "Taco Moon." To celebrate, it's planning to hand out for free the most tacos it ever has gifted on a single day and kick off a new ad campaign promoting its global expansion. On that day, fans in the United States can get a free Crunchy Taco between 8 pm and 11:59 pm local time if they order in-store — or they can get a free taco at any time May 4 if they order on the Taco Bell app. Other countries will celebrate the Taco Moon, too: Restaurants in United Kingdom, India, Australia and other countries will be giving away a Crunchy Taco in addition to a specialized local offer.
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