Switzerland tries to flatten out peaks of Alpine visitors
The Peninsula
Zurich: Switzerland s tourism agency said Thursday that it was trying to even out the flow of holidaymakers throughout the year to protect the Alpine...
Zurich: Switzerland's tourism agency said Thursday that it was trying to even out the flow of holidaymakers throughout the year to protect the Alpine country from the risks of excessive tourism.
Switzerland Tourism said it would seek to highlight the off seasons and promote destinations off the beaten track.
Officials told a press conference in Zurich the agency wanted to direct holidaymakers to "the right places, at the right time".
There is "no problem of general over-tourism in Switzerland", said the agency's chief Martin Nydegger, though there are "temporary and localised bottlenecks, well known to the industry".
The village of Iseltwald in central Switzerland, for example, suddenly saw Asian tourists flocking to the shores of Lake Brienz last year after the huge success of the South Korean Netflix series "Crash Landing on You".