Sweatpants forever? Why the 'athleisure' fashion trend may outlast the pandemic
CBC
Your sweatpant size isn't the only thing ballooning in this pandemic — the number of stores selling fashion-forward comfort clothing is expanding like an elasticated waistband.
When millions of office-dwellers moved en masse to work from home in the early days of the pandemic, it sparked a change in fashion trends, too, since people no longer needed the same clothes for the same activities they were used to.
Men who typically wore the classic suit and tie to the office found themselves putting those Oxford shirts and three-pieces to the back of the closet, and grabbing something less staid for their phalanx of Zoom meetings.
And women who'd normally dress to impress with a blouse and slacks or pencil skirt were now donning something more comfortable while on the job.
That forced clothing retailers to change what they do, too.
Apparel sales overall fell in Canada in 2020, but have come roaring back by 20 per cent so far this year, according to Tamara Szames, an industry adviser to fashion and retail with the research firm NPD Group.
"It's athleisure and those comfort categories that are leading the way," she said in an interview, using the industry portmanteau for clothing designed for both athletic activity and everyday life.
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